written by Rodica Minei

You have the experience and an excellent background. Yet you are in the position where you applied for several jobs you are suitable for and as days turn into weeks and months there is no call or interview.



All things start with a plan. And yours should begin with the strategy to target the job search and the hiring managers you want to reach.

You can look at finding a job as a business development plan:

  • Determine your value proposition
  • Target the demand
  • Be visible
  • Make an offer
  • Be professional


Step One: Determine your value proposition

Freeman, the author of Headhunter Hiring Secrets: The Rules of the Hiring Game Have Changed Forever! highlighted the very pragmatic rule: “Companies hire people for two reasons: to make money or to save money.” The take-away for the candidates is to position themselves to do one or both.

How can you make money or save money for a company? What are your best qualifications and expertize which will bring value to the company? How are you different from other experts on the market?


Step Two: Target the demand (industry, company, position)

The headhunter or recruiter is paid by the company to find qualified candidates who could do the job today.

“No one is looking for a square peg in a round hole,” says Matthew Rothenberg of career listing site The Ladders. For a job-seeker this mindset translates to scouring job listings for opportunities that aren’t simply “OK fits” but positions for which you are the perfect fit and where you know you could hit the ground running upon being hired.

Recognize this and identify companies, departments and positions where your value proposition would have immediate impact. This will help you target prospects by identifying the demand.


Step Three: Be visible

Attend conferences and professional associations that linked to the targeted companies or your professional life. Usually, they could be an excellent opportunity to meet hiring managers or recruiters.

Use your own personal network as well as networking tools like LinkedIn to find people in your targeted companies. Call them. Introduce yourself and learn about company culture through casual conversation

Step Four: Make an offer

Recruiters often receive long resumes, but nothing with numbers or outcomes. Only during the interview could the assessor discover that the candidate saved a lot of money or increased substantially a new business. You don’t want to just hope that your CV will be selected from a big pile. You can act smarter than send a standard profile with general responsibilities.

Quantifiable data that show results or revenues produced are what get attention of headhunters and hiring managers so shed a light on your CV by backing up your results by numbers and examples.

Another suggestion is to develop a one-sheet direct mail piece and send it Certified Mail. This document should include bullet points of what you can bring to the company and why. Having a one-sheet could increase readership by up to 75%.

The postscript should include the date and time that you will call to follow up.


Step Five: Be professional

Good references from the market and a relevant presence at interview are key elements of the hiring decision.   

During the interview it’s your responsibility to communicate your value proposition to the hiring manager.

Finally, you must communicate three things:

  • How you can do the job
  • Why you want the job
  • Why you are a cultural fit for the job

So if you want to change your job the strategy “apply and hope” could be successfully replaced by the new one: “target and action”.

Add comment

Recent Articles

While I havewritten my earlier blog on some of my not-so-great bosses (, I wanted toround it up with writing about some of the great bosses I have had. View more

I have read a lot of material on how to be a great boss, what are the qualities of one and a lot of other good stuff on the subject. View more

Recent Comments


sadly it doesn't come with a belt but I bought a few to give sense to my role :) (fyi, Lean Six Sigma is a Japanese methodology taking inspiration from Karate)rnrnanyway, with a bit of dedication, being in the right place & very little luck I'm sure everyone could achieve this! all the best!

Matei Vlad Laurentiu commented on SPORTS IN GENPACT

Go Genpact!

Latest Tweets